Scholars and Fellows

Thanks to my friend Alex from Daily Barf for the post below!!!

http://dailybarf.typepad.com/daily_barf/2008/05/scholars-and-fe.html

After a long day of uncovering insights about Hispanic consumers at a New York ad agency, my friend and colleague, Eric goes home and becomes another person. In the privacy of his Manhattan apartment, before his lovingly souped-up PC, Eric slips on his headphones, fires up Ableton Live and transforms into one-man band, Scholars and Fellows.
As Scholars and Fellows, Eric makes music, lots of it. Music that is catchy, very very catchy. Whether waxing poetic about why love sucks, (which landed him a Valentine’s Day gig at Studio B) or penning songs about conversations he overhears, Scholars and Fellows churns out likeable ditties that make you want to sing and dance.
Scholars and Fellows’ latest execution is a mellow but upbeat and literally sweet testament to one of Eric’s greatest passions, ice cream. Eric is such an ice cream fanatic that he regularly eschews a conventional lunch for a fruit-flavored Häagen-Dazs pint. Before you prejudge his music by this dodgy nutritional habit, click the Scholars and Fellows logo below and listen to “You Can’t Live off Ice Cream”.